Understanding the problem is key to building meaningful solutions. Methods like design thinking help us to explore the problem and identify solution approaches.
Before building minimum viable products (MVPs), we validate solution approaches by building prototypes and gathering feedback from relevant target groups.
After finding promising approaches, we focus on building fully functional MVPs, to be able to properly validate solutions in real live scenarios.
Significant results can only be found by analyzing users’ actual behavior. Thats why we launch early and measure intensely.
We combine lean product changes with different growth marketing methods to iterate through the build-measure-learn-loop within days.
Things work out, when the right product gets sold to the right target group in the right way. We call that a "product market fit".